Mortifcavr Resource Library

Evidence-based articles, Irish market research, and practical frameworks to reinforce your marketing leadership journey.

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Latest Insights & Analysis

Explore how Mortifcavr decodes shifts in audience behaviour, platform evolution, and storytelling trends across Ireland.

Reframing Marketing Metrics for Irish SMEs

Learn how organisations across Limerick and Galway are designing measurement frameworks that serve leadership conversations and community stakeholders alike.

Article · 12 minute read · Updated October 2024

Building Trust with Inclusive Narratives

A guide to crafting content experiences that prioritise cultural sensitivity, accessibility, and storytelling depth for Irish audiences.

Guide · Downloadable worksheet included

Social Listening Framework for Regional Campaigns

Mortifcavr mentors share how to identify signals within regional conversations from Belfast to Cork, ensuring responsive messaging.

Toolkit · Includes monitoring checklist

Ethical Data Playbook for Marketing Teams

Combine marketing ambition with transparent, people-first analytics. Perfect for teams refining governance and compliance.

Playbook · Editable templates

Downloadable Frameworks

Bring Mortifcavr methodologies into your team meetings with structured canvases and project briefs.

Stay Informed with Mortifcavr Signals

Receive curated updates, event invitations, and intelligence briefings designed for marketing leaders operating in Ireland.